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卡洛斯·洛萨诺(Carlos Lozano)不久将不再担任AIMC的执行总裁

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卡洛斯·洛萨诺(Carlos Lozano)不久将不再担任AIMC的执行总裁

媒体研究协会(AIMC)今天宣布,在担任这一职位15年后,即将辞职的卡洛斯·洛萨诺(Carlos Lozano)担任执行主席。“在发生重大变化的时候,AIMC希望首先面临一个挑战,进入一个新阶段,就与媒体衡量,自身发展和广告市场发展有关的问题寻求市场共识”, AIMC在其总裁玛格·奥莱罗(Marga Ollero)签署的声明中表示。

沿着这些思路,Ollero解释说,几个月前AIMC开始了一段反思期,以探讨该协会的未来。«这是董事 英国电话号码清单  会从面对新的测量挑战的责任中所面临的必要变化,充满信心地知道它得到了所有合伙人的支持,并坚信在整个AIMC的整个发展过程中维持着AIMC的基金会历史:方法上的严谨,对共识,中立性,透明性和不断发展的追求,使其成为市场上毫无疑问的参考,不仅必须保持不变,而且我们还必须使它们更加面向未来,”他解释说。

英国电话号码清单

玛加·奥莱罗(Marga Ollero)代表协会,也借此机会对卡洛斯·洛萨诺(Carlos Lozano)所做的工作表示感谢:«从AIMC的所有部门,内部团队,员工,董事会,技术人员委员会,合作公司以及我本人要感谢卡洛斯(Carlos)在这几年中所做的工作,正如他本人所表达的那样,这项工作一直保持着  英国电话号码数据库  为发展和巩固广告和媒体市场而奋斗的基本精神。我们面临的许多挑战在很大程度上要归功于Carlos在AIMC的这些年来所做的工作»。

卡洛斯·洛萨诺(Carlos Lozano)几乎在整个职业生涯中都与AIMC保持联系,他将在短期内继续担任该职位,以促进董事会开始这一转变的过渡。第一步将是立即召集领导这个新阶段的人员。

AIMC和该行业的挑战:测量方面的共识
AIMC与互动广告局西班牙(IAB西班牙)和西班牙广告商协会(aea)共同组成了数字测量监督委员会,该委员会于去年7月启动了一项竞赛。

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