How to do it? The expert points out that stores have to improve their design and that they also have to make their staff interact better with consumers, simplifying things and making them much more pleasant for buyers. This is also something that the internet cannot offer.
Most companies match their annual closings to calendar years. This means that online marketing departments, apart from being focused on reviewing the metrics and benefits for the year that is ending, are also planning the budgets and the digital marketing strategy for 2017.
Digital marketing is having a lot of success in recent times, due to the great explosion of the internet. They highlight the massive use of social networks and the growing disappearance of the fear of buying through the network. The figures confirm this trend, since next year advertising investment in digital media (40%) will exceed that made in television (36%), according to the study presented by IPG Mediabrands.
According to David Tomás, CEO of Cyberclick, ” we will see how digital marketing stands out above other media, since several generationals live how to get a uk mobile phone number connected to social networks and mobile phones. Of course, marketers must take into account what actions they report more ROI today and how we can use new technologies to our advantage . ” This company has collected in the report 40 trends and predictions of online marketing 2017 the changes that are to come in the sector. Ten of which are:
The proliferation of specialized data analysis agencies
10% of what is invested in digital advertising is spent on ads that nobody sees. Although this figure is low, according to the World Federation UK Phone Number Database Advertisers (WFA). Online ad fraud scams brands from 10% to 30% of the global budget. For this reason, agencies specialized in data analysis and software companies have begun to be born that block fraudulent traffic and detect and clean it from the results collected by web analytics tools.
Vertical video In what position do we use mobile devices? These technologies have vertical screens. Hence, one of the booming trends is vertical videos. They are simpler and you don’t have to put the screen horizontally. The creation of this type of content will be a challenge for digital advertising and marketing agencies in 2017, requiring a new creative vision and conception of audiovisual advertising pieces.