Today I bring you a small list with 10 recommended books to give away, ask the Kings, or why not give them to yourself 😉
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Every year around this time I usually make a list of the Slovenia Mobile Database books that have been given to me, that I personally especially liked or that have served me on a personal or professional level and in the list I almost always include titles by great authors such as Kotler or Goleman, They are already a classic, but this year I am going to bring you recently published books and also most of the authors are Spanish, because we always mistakenly think that what comes from abroad is better than what we have here, but if we search well, we can find titles of professionals who, without being established writers, tell us about their interesting experiences, learnings … and if only for that, they have a lot of value.
In general, in this list you will find Marketing books, but also some that will change your ideas, your way of facing the future, and even some that will make you travel in time:
1 – TECHNIQUES FOR SPEAKING IN PUBLIC: EFFECTIVE METHODS TO BE A GOOD SPEAKER
Author: Javier de Diego
I especially recommend this book because I have had the privilege of writing the foreword. Speaking in public is not an easy task, but with good training, following a method and practicing, you can overcome stage fright and learn to communicate efficiently with small or large audiences.
two,. BIG DATA AS A BUSINESS ASSET
Authors: Gemma Muñoz and Eduardo Sánchez Rojo
This book helps to transversally transform information into knowledge through processes. The short-term objective is clear: the current challenge is customer traceability through technology, seeing the customer as a whole. We have a lot of Brother Cell Phone List channels, used in different ways by different types of users depending on their profile. The ecosystem has changed and, therefore, the way we measure our effectiveness. We are all channels, the on and off concept has died, everything is connected
3.- IT GETS CUSTOMERS BETTER THAN SALES
Author: Tristán Elosegui
In this book, you will learn how to identify these flawed approaches, as well as how to define strategy to help you maximize results and overcome obstacles to successful tactical execution. With practical examples based on real cases this task is much easier.
Author: Clara Ávila
This book is analyzed from a transversal perspective: understanding the messages of the brands as narratives, stories or as a conversation with consumers. Questions about how content is born, why it iterates, and when to know if it works or not are answered in this volume. Here’s your entire lifecycle, from product design to content marketing.
5.- THE TWITTER BOOK (Second Edition)
Author: Alfredo Vela
Alfredo presents the second updated edition of the book that he published in 2016 and that I also had the honor of writing the foreword.
In El Libro de Twitter you will find three different parts, the first is the fit of this social network in the current social media ecosystem, the second is the Twitter ecosystem itself: what elements make it up, both internal and external, what they are and what are each of them for. This includes the management and application of other tools owned by Twitter, such as: Analytics, Ads, media Studio, periscope and tweetdeck, which are perfectly related to the network. The third part shows the main applications and uses that Twitter has for personal, professional and business use, what are the best practices and what mistakes we should not make. Although Twitter does not have a complex management, we do not always make the best use of this tool.
6.- THE RETURN TO MARKETING IN 80 TRIPS: TOURIST MARKETING COUNTED IN ANOTHER WAY
Author: Javier de Diego
«The return to marketing in 80 trips is a book that will add a lot of value to you if you have a business (especially in the tourism sector) and you want to sell more and make your customers happier. It will also help you if an idea is on your mind and you don’t know how to launch it on the market. ” From the prologue by Álvaro Alcántara.
A practical guide for entrepreneurs, Travel Agents and Agencies, hotels, and anyone who is in the tourism sector. How to achieve success applying marketing to your business.
7, – THREE LADIES WITH BRAND
And how could it be otherwise if you haven’t done it yet, I recommend reading the first book we published in November 2019.
Authors: Ana Zuazo, Vilma Nuñez, Fátima Martínez
Three Ladies is a practical, but also exciting book that traces the lives of the three authors and in which it is easy to see oneself reflected. Whether you have just graduated, if you are actively looking for a job, if you have changed jobs or are looking to turn your professional career around; Whether you are a businessman, lawyer, publicist, architect, doctor, nurse, journalist ..