“It is very important to be aware of new trends in marketing and try to adapt them as soon as possible to our strategies. In a market with constant changes like ours, innovations are not only a key factor in the growth of a company, they also allow us differentiate ourselves from our competitors “, points out Rafa Romero, head of Selligent in Spain.
Zenith has presented the 10 trends that show how artificial intelligence (AI) will help selling mobile numbers uk drive the planning and purchasing process in 2017, generating “engagement” with consumers and brands and enhancing communication efficiency.
Artificial intelligence is the ability of machines or computers to emulate human thinking and decision making. A key area within AI is machine learning and, to a large extent, Zenith trends for 2017are based on the innovative automation of digital planning, recently announced (see press release of 11/10/2016). Using custom-designed algorithms,
a team of Zenith UK Phone Number Database scientists and data strategists has developed sophisticated machine learning technology that has created an “automation loop” – data collection, attribution, and planning changes across multiple points of interest. contact – all of them automated. Our 10 trends assess how machine learning and other areas of AI will improve the consumer experience throughout their buying journey and create new market opportunities for brands.
Predicting our needs: AI improves the role of Search in the buying process
Searches are increasingly predictive, providing tailored recommendations throughout the buying process to drive both consideration and conversation. During 2017, search engines will begin to incorporate new behavioral data – and artificial intelligence technology will use this information to make searches more predictive. These new improved searches will provide clear opportunities for brands to better anticipate consumer needs in order to offer more relevant products and cross-sell.