The key has been to understand this boom in interest in the experience, especially among younger users. The emergence of millennials in the market has led brands to try to understand consumers again, since what they were doing and the tools they were betting on did not offer the exact results they were looking for and they were unable to connect with consumers millennials just as they did with older consumer groups.
How to get in tune mobilephonenumber com uk with them? The studies and the experience of the companies that did manage to connect with these consumers showed that what millennials were looking for and wanted was to connect with firms in a deeper way and, above all, they were looking for something that would provide added value,
If to this is added that there are more and more brand messages and that it is becoming more and more difficult to stand out in the midst of the avalanche of information between which companies must move, it is easier to UK Phone Number Database see that companies have to work to create connection points with consumers that are more different and distinctive and, above all, much more memorable.
All this already creates a state of affairs in which experience is increasingly relevant and, above all, is taken into account more when making strategic decisions, but the truth is that many more clues can be found to understand why the power of the experience is going to grow much more and, above all, how it is going to become one of the key elements of the year. The power of experience has begun to permeate in many more areas and, above all, to become a distinctive element in many more settings.
What can be deduced from CES In fact, that is what has happened with the launches that have been presented at the last CES in Las Vegas, the technology fair that takes place at the beginning of the year and that usually works as a kind of barometer to show what is coming. . As they point out in an analysis published in AdWeek , the keyword to describe what was seen at the fair was experience.
It is not only about being disruptive and offering highly innovative products, but also that these products are associated with highly memorable experiences, which will seduce the consumer. In the end, they will no longer be very cool tech glasses that seduce at first, but end up being stored in any drawer. Now they will be very cool glasses with a wonderful associated experience that will make you want to return to them again