Agora, the business unit specializing in services at the point of sale of Mediapost , presented the study “The consumer Christmas 2020” to know how consumers will behave in the coming days ahead of your Christmas shopping . For this study, a survey of 1,090 users of the Ofertia app was conducted between December 2 and 9, 2020.
According to the results Canada Business Phone List of this report, it seems that the Spanish consumer still has many purchases to make, so the next few days will be decisive for brands and a good time to intensify their advertising campaigns. 49% of those surveyed have stated that they have not even started with Christmas shopping, 32% have made a purchase related to food in advance and only 20% have already purchased a gift.
Consumers will cut spending on holidays marked by the pandemic
53% of consumers plan to spend less this year , taking into account their financial situation and restrictions on meeting with family and friends. However, 41% believe that, despite the special circumstances of this 2020, they will spend the same as during the Christmas period last year.
The particularity of this Canada Business Phone Database Christmas does not arouse much interest in Spaniards to compensate for the unfavorable situation by increasing consumption: 7 out of 10 will not do anything special to improve these holidays, although 20% do plan to prepare a more special menu than other years .
Physical store yes, but at times of less affluence
Contrary to what happened during Black Friday, in the case of Christmas shopping, 63% of consumers recognize that they will not buy online more than they did last year. Like other years, they will go to the physical store in search of food, gifts and decoration: half of the consumers will do it alone and 45% accompanied by a friend or relative.
In search of a safer shopping experience, 7 out of 10 shoppers will try to visit the physical store at times of lower traffic and 20% will cancel their plans if they see that the store does not respect security meas