The Facts Marketers and Advertisers Must Master This Tuesday: Ford Divorces WPP to Go with BBDO Worldwide; LinkedIn follows in the footsteps of the largest networks and starts buying, acquires Glint; Goodbye Google+, hardly anyone used it, the problem was not that but a security flaw … and more.
Here are the facts for marketers and advertisers to master before starting Tuesday: Ford divorces WPP to go with BBDO Worldwide; LinkedIn follows in the footsteps of the largest networks and starts buying, acquires Glint; Goodbye Google+, hardly anyone used it, the problem was not that but a security flaw … and more.
Media agency Havas Media announced a partnership with social media management company Sprinklr. The objective, according to the information disseminated, is to form a team of creative talent at a global level to offer a better experience to customers by integrating digital research, customer service, marketing and social advertising.
Automaker Ford announced that it has selected Brazil Phone Number List Omnicom’s BBDO Worldwide as its lead creative agency, replacing WPP, which had the account for 75 years. In addition, the firm reported that it hired Wieden + Kennedy for special and innovation projects. Additionally, Ford confirmed its commitment to create 100 internal marketing jobs as part of its new agency model.
Turner Latin America announced the incorporation of Marcela Doria as its new VP of Data & Analytics, who previously served as Director of Advertising Sales and Media Research in Latin America on Twitter. Its main mission will be to accelerate the evolution towards a culture based on data, which will provide valuable knowledge to feed various aspects of the company’s operations.
The professional-focused social network announced the acquisition of Glint, a company that offers job recruitment services for companies and other organizations. In this way, LinkedIn seeks to offer a solution for human resource managers to understand how workers feel about their employers. Although the details of the operation were not given, sources cited by CNBC indicated that it was between 400 and 500 million dollars.
Goodbye one more social network. On Monday, the Mountain View giant had to announce the closure of Googel +, its failed social network that could never Phone Number List come close to the levels of Facebook users or the relevance of Twitter. However, the problem was not its lack of attractiveness for Internet users, but it occurred after confirming a security flaw that exposed the data of 500 thousand users between 2015 and 2018. The flaw was discovered in March of this year, however According to a report in The Wall Street Journal, Google said nothing for fear of repercussions.