On the morning of March 24, the first edition of the Digital Ads Forum organized by. Callao City Lights has been the place chosen to hold this event, which has been held in a hybrid format in which there have been both attendees and more than 500 Internet users who have followed the event through YouTube.
The presentations of the event, presented by Ana Motilla, editor-in-chief of La Publicidad, began with Patricia Yuste , Digital Marketing Services Director at Italy Business Phone List Marketing Science. In this case, the expert placed special emphasis on digital creativity and how it can serve to efficiently capture the user’s attention. Later, Pilar Valcárcel , Country Manager Spain & Portugal in Taboola also spoke about how to achieve this in a respectful way .
“The user right now is going through a different situation today due to the issue of the pandemic. Acting with empathy, offering confidence and being a native are three keys that we work with at the company, ”he said.
Next, it was the turn of the head of digital marketing at Parnaso Comunicación , Guillermo Calero , who analyzed . “Google is not going to lose a single dollar on this and it will be the advertisers who have to invest,” he said.
For his part, Fernando Pascual , Head of Design at Seedag , stressed how technology can enhance creativity in digital advertising. «And it is Usa B2B List that creativity perfectly understands the initial strategy and uses all the data to be part of the content. We are no longer part of the user, we are part of the content “, declared the professional.