A few months ago, the first document was signed between the relevant Ministry and the advertising sector, represented by Autocontrol and the AEA, for the correct communication of brands through influencers . This is an issue that affects us all in the sector and of course Colombia Cell Phone Numbers List involves the user, who from what we see does not consider it a whim.
More and more brands choose to promote their products through influencers , who benefit either by receiving these products as a trade-in and then recommending them to their followers and using them, or by receiving a payment for making a digital campaign that includes posts from that brand in question. But there are few who indicate that they are actually advertising.
Personality Media , a multinational that analyzes the image and the advertising environment of celebrities, dedicates an important section to the consumption of influencers in the Image Study that it carries out periodically . This helps to understand some considerations in this new industry dynamic regarding influencer marketing and the Colombia Phone Number Database relevance of various related issues from the consumer point of view, such as the importance of an influencer properly labeling their advertising collaborations with brands. The results are clear and based on sex and age, even more so: 58% of Spaniards totally agree against only 10% who do not consider it to be something relevant .
Although in women (64%) a more concrete result is shown with respect to men (51%), there is an overwhelming 70% of young women aged 16-25 who agree with the same , going to a 68% in women 26-35 and 56% for the 36-45 range.