reveals a high purchase intention during the next Black Friday . 67% of consumers plan mobile phone directory australia free to take advantage to carry out their purchases, although of them only three out of ten trust that they will be able to advance their Christmas purchases.
Purchases will be more distributed than ever between the physical store (53%) and ecommerce (47%) . Physical stores must take into account customer expectations regarding sanitary measures: seven out of ten expect to find extreme safety and hygiene measures and half are concerned about whether the capacity is respected.
10% of Spaniards affirm that they will not go to physical stores except in case of having to pick up a package. “The online channel will assume greater traffic than in other years, taking into account all the consumers Australia Phone Number Database that it has added this year as a result of the confinement and those who will avoid the physical store”, warns David Arteaga, head of Directia.”Brands and retailers will have to fine-tune the logistics of their ecommerce to face the demand for the Christmas period, which has started on Black Friday for years .
The fashion category is the one that will receive the most purchase intention during this date, with 41% . It is followed by that of decoration and household items, which rebounded this year due to Covid-19 and the extra time spent at home, with 33%, and those of personal and home technology, with 30% each. The fitness category, booming for the past few months, receives only 10% intent. Average consumer spending will be between € 100 and € 250 on average.