Today it is one in which you buy practically everything and in which you trust more and more, as evidenced by the fact that more and more consumers are getting their Christmas gifts in online stores (so much so that, at closing of the last Christmas campaign in Spain, the news was how the courier companies had been overwhelmed by the packages to be delivered and how they had not been able to withstand the pull).
While this is happening, physical stores have seen how those consumers and those purchases that they used to capitalize on now end up in other scenarios and in other hands and have launched into trying to recover the lost market. Many have been the strategies that have been followed and not a few have been those that have directly criminalized the internet for all the evils to which they were being subjected, trying to make their consumers feel guilty and return to their stores. Others have seen the situation in a much more complete way and have begun to see that the internet is not only the enemy, but also the key to understanding their future existence.
But why are they seeing in retail how consumers disappear? Beyond the internet, the problem could be much broader. A British study from a few years buy uk mobile number ago indicated that the main shopping streets (the typical shopping street of the cities) were losing weight, on the one hand, due to changes in habits (now consumers saw them as spaces for leisure and they waited for restaurants) and, on the other, by the irruption of mobile phones, which eliminated window shopping. Now another British study points to another problem: Stores are failing to be attractive.
The stores are not attractive As pointed out by an expert from Aston University, Heiner Evanschitzky, based on data on the drop in traffic in stores in the United Kingdom in recent times, consumers preferred more than going to stores to shop online. “This happens because they find shopping stressful and only a minority see the experience of visiting a store as inspiring,” he says.
Physical stores are UK Phone Number Database trying to compete with online stores by focusing on price, as the expert explains, but with this they are seeing the situation in a simplistic way. The question is not only in the price, but also in the purchase process itself. If consumers do not like shopping, it is because they associate the process with something exhausting and unattractive. If stores want to win back their visitors, they will have to improve the shopping experience and make it much more pleasant, something that is desired and wanted.