reliable is changing not only can be seen in how opposing versions of what is happening and what is or is not reliable are appearing, but also in how consumers’ positions are changing regarding this question based on demographic groups.
Different generations have completely different views of what is or is not trustworthy and what is more and what is less. For example, millennials rank how can i get a uk phone number online reviews as the most reliable in 40% of cases, while baby boomers do so in 24%. Against that, baby boomers say in 23% of cases they trust the brand and the information it offers, while only 19% of millennials do.
To all this is added that in recent times, and after the fake news boom, consumers are UK Phone Number Database a more concerned than ever about what is and what is not reliable.
What brands should do
All this means that brands have to play their cards very well and must know their audience very well if they want to be able to offer what they want to receive and, above all, what they are going to trust. Brands will have, more than ever, to do a job of segmentation of their audience and their market and they will really need to fine-tune much more when it comes to positioning their messages and placing their advertising campaigns. What works for some does not necessarily work for others and brands have to know how to play with the necessary tools to connect with each of their potential audiences.
Equally, companies will have to start worrying about trust in a somewhat more general way. Trust is not only achieved thanks to knowing how to put the concrete and correct message in the most appropriate place, but it is also achieved by being able to efficiently position the brand in the long term. In other words, it is not enough to make a policy of simply saying what has to be said using the most appropriate means, but rather that it is necessary to work in the long term to establish that trust.