and customer experience consultancy, won a Bronze yesterday at the El Ojo de Iberoamérica festival in the El Ojo Creative Data category (Real Time subcategory) for its campaign for Bankia «The market of human securities #MVH» .
El Ojo de Iberoamérica is the first international festival with a Latin approach and purchase phone number lists perspective on creativity, communication and entertainment that each year pushes the limits of Latin talent, creativity and communication . This year it is being celebrated on the 25th, 26th and 27th online due to the pandemic and numerous professionals from the world of creativity are passing through its cycle of presentations.
The «Creative Data» category looks for creative reference solutions in digital or mobile version that, based on the use of personal data, create and develop a meaningful relationship with a specific audience or community .
“We found the ideal USA B2B List tool to turn an idea into reality, even when a priori it may seem impossible”
Federico Khaski, Global Content Lead, Innovation Leader at Findasense, explains that the campaign “arises from the close work between Findasense’s Data and Creativity teams.” “The idea comes from the creative team, but it gets eyes and mouths with the help of the data science team, when they find a way to quantify intangibles.