The change of headquarters of The Valley hub in Madrid is included within the company’s strategy of reinventing its processes, methodologies, ways number france of working and services to adapt them to the changes brought about by the COVID-19 pandemic. For this, the digital ecosystem has launched its REINVENT project, which also has the mission of generating a debate to give meaning and visibility to the changes that the various business sectors are experiencing and the reinvention process that is taking place. place in the current situation.
“ At The Valley we maintain our commitment to analyze the trends that are impacting all sectors in order to offer the improvement of the quality of our services : an academic offer with the key disciplines that absorb employability, technological events for brands, recruitment of digital talent. , accompanying companies in their digital transformation process…
Therefore, in addition to our reinvention as a company, we will continue to study the evolution of the different sectors to always offer the most innovative and valuable services ”, adds Carlos Gómez, Partner & CMO of The Valley. Beyond responsibility and reputation: How do you create a sustainable brand? Sustainability is that pending issue France Phone Number Database in many companies . Today we all want to be sustainable, but what is this really? The answers are diverse, although if society agrees on something, it is an important factor to take into account when choosing one brand or another.
Today Ipsos Spain presented this topic through the Iberdrola experience in a webinar . Mónica Oviedo, responsible for sustainability of the energy company. MarketingDirecto.com has been present virtually to discover the advice of a company of this caliber, which bets on its strategies for this type of actions.
The pandemic has affected in many ways, but the perception of sustainability has been intact or has even grown in importance. And when we talk about sustainability we go beyond social responsibility or the reputation of companies , because we are not talking only about the environmental factor. Monica has introduced issues such as diversity or gender equality as keys to meeting the SDGs (Sustainable Development Goals).