Ogilvy will manage from now on the account of the Pernod Ricard subsidiary, which until now was managed by the BBH agency.
Ogilvy has finally prevailed in an extraordinarily close pitch, led by Tad Greenough, Global Chief Creative Officer of Absolut Vodka, with the support Bangladesh Phone Number List of the consulting firm Observatory International.
From now on, Ogilvy will be in charge of the global creative strategy for the Pernod Ricord brand.
BBH , which has Usa B2B List managed Absolut Vodka’s global advertising account for the past four years, will be discontinuing its collaboration with the spirits brand.
In the past, Absolut Vodka has created campaigns that are as unexpected as they are provocative on a cultural level , emphasizes Tad Greenogh. To achieve this, the brand has seen fit to work together overwhelmingly creative personalities such as Jean-Paul Gaultier, Andy Warhol, Tom Ford, Keith Haring, Stella McCartney and Anne Imhof.
In recent years, Absolut Vodka has been the protagonist of extraordinary dynamism at the international level and for this reason, to reinforce its leadership in the global markets in which it operates , the Pernod Ricard subsidiary has chosen to hang on the arm of Ogilvy , an agency that can entertain to the brand with the strategic and creative excellence that it is looking for at the moment, emphasizes Greenough.
Not long ago, Absolut Vodka was captivating admiring glances around the world with its campaign . In this campaign, the brand, severely battered by the closure of the hotel business, emphasized that nothing could replace face-to-face encounters between friends.