consumer detachment from lifelong television and up to 6 million viewers have already cut ties with pay television across the pond.
The consumer telephone number list shift towards streaming video platforms has resulted in a 15% drop in advertising investment deposited on the small screen, which has translated into the lowest level of spending ($ 60 billion) since year 2011.
In 2026, the percentage of households with pay TV services could fall to 56.3% (compared to 68.3% in 2019).
Netflix currently accounts for 25% of television viewing time, so the number of consumers confronted with advertisements on the small screen is inevitably going downhill and without brakes.
How many consumers will return to physical stores?
Now that the first vaccines against COVID-19 have hatched, marketers must convince the consumer (locked in the four walls of their home for the last few months) to return to physical stores.
Moody’s forecasts that retail sales will stride 6.2% in 2021. And although on paper USA B2B List this figure is brimming with optimism, many retailers fear that consumers will not return to physical stores after all (or that they will not do so in at least the same way as before).
Will online sales end up overshadowing offline sales?
The pandemic has spurred e-commerce to infinity and beyond . eMarketer estimates that in the United States consumers will invest a whopping $ 709,779 million in online purchases this year, 18% more than the previous year.