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Ad spend plummets 20% in February, according to InfoAdex

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Ad spend plummets 20% in February, according to InfoAdex

During February 2021, advertising investment reached 331.7 million euros , 20% less compared to the same period of the previous year, when the registered volume was 414.5 million euros. This is revealed in the latest monthly report published by. In January, there was .

Digital , which occupies the first position by volume of advertising investment during the month of February 2021, has experienced a growth of 2.6% compared to February 2020, obtaining 154.1 million euros. Within Digital, the best performance this month is for Social Networks , which increases its investment figure once again with 4.2%, reaching 41.8 million euros. Websites grew 3.5% with an investment of 53.6 million euros compared to the 51.8 million euros obtained  Switzerland Business Phone List   in the same period of 2020. Finally, within the means contemplated in Digital, Search increased by 0 , 7% going from 58.3 million euros in the month of February 2020 to 58.7 million in the month analyzed.

Switzerland Business Phone List

The second medium by volume is television , which brings together an advertising investment of 115.6 million euros, 25.3% less than the 154.8 million euros in the same period of 2020. Radio , which ranks third by investment, stood at 25.8 million and a decrease of 25%, above the fourth average, Daily , whose figure rose to 17.5 million euros in  Usa B2B List  February and registered a fall of 36.9% over the figure corresponding to the last year. The Foreign medium decreased by 67.2% its volume of advertising investment with 10.3 million euros. Magazines , sixth average by volume of investment, decreased 33.6% and 7.7 million euros. Supplements and Sunday registers 0.7 million euros and a decrease of 63.7% compared to the same period of the previous year. Finally, Cinema, one of the media most affected by the health crisis, reflects 0.1 million euros and a fall of 94%.

This analysis includes data from those media and supports not directly controlled by InfoAdex based on declarative data from the advertising market. Therefore, the data presented may not coincide with those obtained from the tools that InfoAdex makes available to users of their information. The media most affected by this measure are Radio, Exterior and Digital. During this year, the company also includes data from 2019 in the comparative tables in order to show a more realistic scenario in terms of evolutions: In February 2021, 

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