all their purchases online; and that 71% will use both scenarios (online and physical). In addition, in Europe alone, a rebound in online sales of more than 4% is expected compared to last year. Ultimately, this cell phone database free translates into a more than significant increase in the importance of digital channels.
Staying up-to-date, being aware of web purchasing processes and being attentive to customer preferences regarding platforms and payment methods is essential. According to Selligent, 37% are now more interested in buying through apps, while 32% opt for the click & collect option .
Finally, the delivery and collection service for orders is another of the most valued tools; and used by 90% of consumers. Digital marketing: great ally “Renewed or die”. The trends in digital marketing and ensuring effective communication and fluid may be the two factors that determine an increase (or not) of sales.
Email marketing This type of strategy is a good starting point for your campaign. Actions such as the creation of receptive consumer lists or the association of the image of the brand in the emails can benefit the perception of the clients of our offer.
Marketing automation According to data from The 2020 Connected Consumer: Selligent USA Phone Number Database Global Study , “36% of consumers unsubscribed from corporate emails in recent months; 55% of them for receiving too many emails ”. Therefore, despite the fact that this tool is very useful, it is necessary to be exhaustive in its monitoring and not lose sight of the value of personalization.