It is not easy to be green or to be systematically mistaken for sneakers, but that is precisely the fate of Kermit the frog and former American tennis player Stan Smith , who perhaps for this reason have decided to join forces in a new and nice campaign .
With this campaign, the Canada Phone Number List Database manufacturer of sporting goods puts under the spotlight a new sustainable edition of the legendary Stan Smith shoes (dating back to nothing more and nothing less than the 60s).
In a 60-second ad narrated by Gustavo the frog, the famous muppet explains how a seemingly vast problem such as climate change can be solved with small gestures by those who populate the battered planet Earth . And then it presents in society a new line of Stan Usa B2B List Smith shoes made with “Primegreen” material (with 50% recycled content) and also recycled rubber soles.
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This new collection is in line with adidas’ commitment to eliminate and to use 100% recycled polyester in all its products by 2024.
To raise the curtain on its new collection, adidas also teamed up with Disney to present a series of designs with the characters from Star Wars, Marvel, Pixar and of course also The Muppets printed on Stan Smith sneakers.
In the ad that constitutes the central axis of the new adidas campaign there are, not in vain, references to Yoda, Groot and Hulk and celebrities like actress Yara Shahidi, architect Iddris Sandu and “skateboarder” Nora Vasconcellos make their way .
Also part of the campaign, initialed by the Johannes Leonardo agency , is a series of 10-second teasers in which Kermit the Frog and Stan Smith happily chat in a park.