In addition, who best reach the audience with a more appropriate mindset . Current contextual technologies allow them to have an advanced knowledge of the content that is published and to know which contexts work best according to the objectives of the campaign, and also help them to identify the most relevant trends for the positioning of their brand.
This Mindset Marketing offers advertisers the ability to develop and reinforce their values by partnering with the right content through attention-grabbing ads and thus achieving important KPIs, such as brand acceptance or purchase intent.
According to Statista , the ten most sought-after products during Black Friday 2019 on a global scale were technological devices and gadgets. Therefore, articles that talk about technology can be a good place to insert new products, as consumers will be browsing them for gifts and prefer to easily find the promotions they are looking for.
Recent data research name and phone number list by seedtag shows that contextually positioned ads improved purchase intent for technology productssuch as laptops, electronic components, memory cards and similar products by up to 37%. These brands also experienced an average 18% increase in brand awareness and a 42% growth in brand favorability.
Seedtag records also show that daily tech content grew 11% in the week of Black Friday last year. And this growth was maintained during the week of Cyber Monday (+ 7% content volume). In addition, there was an increase in entertainment content of more than 13% compared to the usual average volume, which is also closely linked to technology USA Phone Number Database and may be of interest to some brands that want to position their products (for example, advertise a PC or TV on video game content). Due to the recovery of data after the pandemic, seedtag expects the content spike to be similar this year, so it looks like technology could remain the most sought after category.