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AEBrand has been immersed in a transformation stage for two years,

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AEBrand has been immersed in a transformation stage for two years,

– Vice President : Aurea Galindo, executive client director of Superunion

– General Secretary: Carlos Corral, CEO of Baud

– Treasurer : Enric Batlle, CEO of Batle Group

– Member : Olmo García CEO of Bold

– Member : Dani Bembibre, partner and founder of Costa

– Member : Juan Poveda, partner and founder of Trumbo

– Member : Eva Toledo, partner and founder of Padima

the focus of which is based on what previous boards had already built. Cristian Saracco has been in charge of taking stock of his mandate at the head of the association and has commented: « This process that we have started and which I hope those who take the lead will continue, is still in its infancy and I hope that in the coming years we will continue to win in visibility, in presence and in representativeness «. Saracco has concluded his talk showing interest in the success that will ensure the growth of the association’s clients and their higher level of competitiveness to face new and growing challenges.

On the other hand, Carlos Puig has followed the line of his partner and commented that ” the branding in Spain is an evolutionary process slow and sometimes jarring . According to the latest studies carried out by AEBrand, companies are increasingly aware of the importance of strategic brand management ”. However, Puig expands his speech by complaining about the lack of resources , which shows that part of the path has been completed, but it is still necessary not to remain in the theoretical framework and to reinforce the arguments that convince for practical development.

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In the period 2020-2022 Carlos Corral repeats as Secretary General . His participation in the meeting has been through his words: «During these years we have traveled an important path, but we have to continue  Australia Phone Number Database  transmitting the value and effectiveness of the brand as a key lever for the business and for the organization. In the moment we live in, overcoming the challenges of the brand will be vital for our business fabric “.

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