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Aldi’s new Christmas commercial is loaded to the brim with cinephile

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Aldi’s new Christmas commercial is loaded to the brim with cinephile

references Kevin the Carrot , who is probably the most famous carrot in advertising, stars for the fifth year in a row in Aldi’s new Christmas campaign on British soil.

The central axis of this  free belgium phone number  campaign is a 90-second commercial in which the beloved vegetable tries to return home for Christmas with the help of two new friends: the hedgehog Harry and Santa Claus himself.

In the commercial, Jim Broadbent, winner of an Oscar for his performance in the film Iris , lends his voice to Santa Claus, who perched on a flying bicycle (in true ET style) is about to take good old Kevin back to his home. home.

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Aldi’s new Christmas  Belgium Phone Number Database   jewel winks not only at ET , as its soundtrack also features themes from iconic films like Home Alone and Pirates of the Caribbean .

The new Aldi spot was preceded by a “teaser” , clearly inspired by Top Gun , in which Kevin suffered an accident aboard a fighter plane and got lost in a snowy place.

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The McCann UK agency , the production company Psyop and the directors Todd Mueller and Kylie Matulick have signed the new Aldi holiday campaign once again .

“We always challenged ourselves to improve on last year’s campaign , ” says Dave Price, McCann’s chief creative officer. “Kevin Carrot has been a runaway success since it was released in 2016, which inevitably adds pressure to do justice to the character and give wings to his story. This year the task has been more challenging than ever for everyone, so hitting the right tone was particularly relevant this time, ”adds Price.

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