8 “Mobile Trends” That Will Mark 2017
2016 was a banner year for the mobile industry. Investment increased, professional teams grew, consolidations generated economies of scale, and increasingly deep and accurate real-time data has never looked so sexy. But 2017 promises to be even more exciting. Next, I present the 8 key mobile trends that will mark 2017.
Channel Mix We watch television with a smartphone in hand. We live with our ears tuned to our favorite streams . And this is just the beginning. As Over-The-Top (OTT) content platforms grow in popularity, as cars and the world around us connect, our televisions, laptops, phones, and connected devices (Google Home, for example) they are becoming a custom mobile number uk free single seamless and seamless experience. Our world will be perceived in this way. You will need to adapt your business and applications accordingly. Keep in mind that businesses are not only competing with their next-door neighbors. They are competing with that tiny icon on your mobile desktop. For consumers it is the same activity: shopping.
of our individual screens, it becomes part of the world around us. Today, whatever screen is most convenient, it becomes my Netflix interface. And UK Phone Number Database sometimes my interface doesn’t require any screen at all (Amazon Echo, for example). This frees us to enjoy the world around us and at the same time allows us to live a more immersive experience in virtual, augmented and ultimately mixed realities. Additionally, as the Internet of Things and wearables continue to proliferate, consumers will use smartphones as the primary interface to collect data and remotely control previously unconnected experiences.
Mobile Commerce will break all records in Latin America
The increase in the penetration of smartphones in the region, the improvements in security of mobile payments, together with the ease of use through apps , allowed an increasingly large percentage of online transactions to be carried out through mobile devices . In Mexico, for example, it is estimated that 46% of online shoppers have made a purchase via mobile. Mobile phones as a secure channel for consumption is a reality that will become even more consolidated in the region in 2017.
Fraudsters get smarter Because our mobile devices are becoming the direct connection to our lives and our wallets, scammers will continue to invest in new ways to cheat the system. While the most advanced solutions have learned to use massive metadata pattern recognition to prevent fraud at the device level, we have already found that there are new ways to break these protections. And advances in machine learning , anomaly detection, and automation will add to this cat and mouse game. With billions of dollars invested in performance marketing, this space is getting very, very interesting.
Glocal thinking nThere is remarkable mobile innovation in the United States that users in China simply cannot take advantage of, and vice versa. But as market leaders seek growth opportunities, they will increasingly seek global markets. For example, as a frequent traveler last year I came across some amazing tech deals on Singles’ Day (China), currently the biggest shopping day in the world. However, few friends found out about these offers. Expect this to change and fast in 2017.