In general, we are more and more unfaithful because there is more supply and less uk mobile number list differentiation. In order to avoid customer leakage, there are three fundamental factors that brands must take care of: first, reinforcing the value of the brand , with a clear and differentiating positioning . Second, offer the best possible experience
(I do not mean CX or UX, but a true Human Experience). And third, harness the value of data and technologyto obtain insights that can be activated, more with the world that is to come … I am referring to cookieless and the increase in the use of ID’s. What this last aspect really implies is the use of more advanced technological ecosystems, with tools such as CDP’s or more advanced CRM. If before we talked about emotions to be relevant, these platforms are nothing more than the vehicles that will allow us to personalize our contacts in an individualized way to achieve that connection.
Do you dare to predict what changes caused by the coronavirus will be final?
We have defined UK Phone Number Database the coronavirus these months as an accelerator of certain trends, but it is true that in some cases it is not just an accelerator but a turning point.Of all the trends, I hope that local support is here to stay, it seems to me to be a very supportive initiative and one that has been welcomed. On the other hand, we are faced with a more rational and conscious consumer, both from an individual and a collective point of view.
And finally, under the broad umbrella of digital, we find trends such as ecommerce, where the data indicates not only the growth in recent months but also the intention of people to continue using this channel in the future. This is especially significant in categories such as mass consumption, traditionally associated with a purchase at a physical point of sale. The use of digital has a dual use, as a medium, but also as a channel, the latter gaining more and more relevance in strategies. The present and future of influencer marketing in Spain