to determine those messages that will offer the best conversion and adapt them to their wishes, a highly personalized communication.
In addition, artificial intelligence will make social networks the best channel to transfer brand united kingdom mobile number content. Artificial intelligence already allows us to plan content, publish it when we want and refer it to those consumers we want, based on their tastes and needs. In the short term, the incorporation of artificial intelligence in marketing and social networks will go a step further, allowing us to take advantage of the knowledge of consumer behavior to anticipate communications at the right time.
We are facing a new era of storytelling that consists of producing concise, short-lived content that then disappears. In fact, several experts agree that in 2018, 80% of network traffic will be in video format.
First it was Snapchat that incorporated the videos that disappear after 24 hours, and now Instagram has presented its tool to broadcast live videos ‘Go Insta’. 2017 promises to be full of videos that broadcast absolutely everything that the client can imagine, appealing to the ‘here and now’, given the high demand in the market. Companies UK Phone Number Database will use this content to show their customers things that are of interest to them, obtaining the information through big data, and send them increasingly imaginative messages.
With this we will not only create curiosity, we will also strengthen the bond with consumers and make them want more until we share content with them again because we are the ones who will decide when to share these fleeting and live videos with them.