published by the BCMA in collaboration with the Ecija law firm, in October 2020, the response provided an analysis of the legal nature of the Branded Singapore Phone Number List Content in which its lack of connection with the figures and advertising content.
In this way, the definition of Branded Content was presented, understood as that “communication asset / s produced / or co-produced / s by a brand that, through formats that fulfill a role of entertainment, information and / or utility, has the purpose to communicate their values and connect with an audience, who, finding it relevant, voluntarily dedicates their time of attention . ”
The response to the query also highlighted, primarily, the need for transparency and, especially, respect and protection of the audience, which must Singapore Phone Number Database govern, at all times, the dissemination of Branded Content assets. In this sense,
given that Branded Content is an asset produced by a brand, compliance with this principle of transparency should be aimed at showing that content’s relationship with the creative origin, that is, the producing brand. However, this does not mean that advertising regulations should be applied to Branded Content to Branded Content, since there are other transparency formulas that allow consumers to preserve the right to information.