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As CEO of BE A LION , a Mediaset España group company, Silvia Velasco

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As CEO of BE A LION , a Mediaset España group company, Silvia Velasco

brings in-depth knowledge of the development of Branded Content in the digital field , as developers of projects such as ‘El Gran Reto Solidario’ and ‘Samsung Mad Fun’. In addition, Velasco has extensive experience in multinationals such as Google and in the press and radio communication media.

In the words of Silvia Velasco «It is a pleasure and an honor to be part of the Board of Directors of the BCMA, the leading association for Branded Content in Spain. As a company specialized in content marketing, at BE A LION we want to actively contribute to promoting this  phone number details with name usa  discipline among advertisers, as we know that it generates notoriety, prescription and tangible results. In the new Vice Presidency we also want to look to the future and integrate the new communication windows and cutting-edge formats . ”

Regarding the new incorporations, Bijoux, GRACE, UNHCR Spanish Committee, Action Against Hunger, The Brand Concept Agency (TBC), Antistatic, Abertis, MAPFRE, Infinia and Darwin Social Noise were welcomed. All of them have been incorporated since February of this year. With these 10 new signatures, the BCMA adds more than 80 partners among which we find advertising brands, content producers, media and agencies in the five years of the association’s life.

Regarding the projects carried out this complicated year, the association has adapted to continue holding its events and discussion tables in online format , but we also highlight:

– The presentation of the first Branded Content Legal Guide in Spanish , by Écija, BCMA legal collaborator.

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– The 3 editions of # 05 × 10 BCMA ( June , September and October ), where we were able to listen to 15 great cases of Branded Content counted in 10 minutes each.

Regarding the projects in USA Phone Number Database progress, the following stand out:

– The 2020 BCMA Awards , for the second consecutive year. The ‘ Best BC of the Year Award ‘ will be unveiled at the end of November.

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