And to vindicate the value that the external medium contributes to the advertising industry, Creativity Awards gala was held , which have awarded mobile phone numbers for sale the best campaigns that have been launched in this medium this year as atypical.
Carlos Baron, CEO of JCDecaux Spain After a warm welcome from Carlos Barón, general manager of JCDecaux Spain , in which he thanked advertisers for the support of this medium, Íñigo Blanco, expert in social innovation and co-founder of DOT, has been in charge of introducing us to the new era in the one we enter, in which physical and digital reality intermingle to create new experiences.
For the expert, cities will play a new role in people’s lives, and will have a lot of responsibility in aspects such as the collaborative economy or new mobility models. “We are going to have to reimagine the future and rethink the role of creativity,” Blanco warned.
In the new era of Out of Home, advertising will have to bet on new creative narratives
Next, the co-founder of DOT, spoke about the new era of Out of Home , in which, he says, advertising will have to bet on new creative narratives that reinvent messages and adapt to cities, which are mutating towards a more agile model that requires our creativity. “Digital comes as a tool to make that change,” he says.
Another of the changes that Blanco sees taking place in cities is related to social innovation USA B2B List and urban health as engines of change. “Public administrations and cities have to take part in aspects such as loneliness or care. Citizenship becomes sharing, and from this need arise new cooperative digital platforms. We are seeing innovations with different formats and for different solutions ”, he commented.