They are brands that appear in more complex competitive environments, even offering services or products that did not exist before. Therefore, your goal is not only to make yourself known and explain your value free number brazil proposition, but to connect emotionally with your potential buyers to mobilize them to action. And to connect emotionally, the brand is critical, it is the only asset that competitors cannot copy.
80% of the factors that influence our decisions are emotional
When it comes to mobilizing consumer action, does the head or the heart rule more?
It is said that, on average, 80% of the factors that influence our decisions are emotional.Even in the remaining 20%, there are emotions that indirectly influence reason. Even so, it depends on the category and the product / service. In categories such as insurance, the rational weighs more, in general.
But even within Brazil Phone Number Database insurance, there may be differences between services; emotion, for example, weighs more in health insurance than in home insurance. Even within the same category and product, the balance between head and heart changes throughout the journey; I’m referring, for example, to the automotive industry,
where at the beginning of the journey, the brands that a potential buyer has in mind are there because of how that person projects themselves by driving those brands, because of how they think they will make them feel … pure emotion, go! However, as the person progresses through their purchasing process, rational attributes (technical features, for example) are gaining prominence.