This simple “how to” explains in three steps how to improve the experience of professionals on “both sides” of the equation, both agencies and advertisers, starting from what they really need. It has been an intense information numbers list process, in which the multinational has invested more than 100 million dollars in its research and development.
“at illumin the usual processes of our activity are reinvented, and we hope that it will set a new paradigm in our profession”. And it does so with the conviction of being a world benchmark in Decision Science solutions, or what is the same, the application of Artificial Intelligence for decision making, both in planning and execution of online campaigns. This is what they call “reimagining the concept of Advertising Automation technologies”. The objective: “to optimize every euro of investment in your campaigns.”
How illumin works in three easy steps
Breaking the previous silos , illumin gives advertisers visibility over the entire planning and execution process of their online campaigns , which they can follow in a single dashboard, where they control what is happening in real time on any of the available digital channels, and where they handle the results to always make the best decisions, assisted by the platform’s Artificial Intelligence algorithm.
In this way, the consumer journey of your audience is followed “step by step”, as well as the achievement of the KPIs set by your strategy, be they conversion, brand recognition, interaction, etc. All this based on three fundamental aspects:
– A simple interface, type “drag & drop”, which makes it easy to drag and drop each element or creativity to define your strategy.
– Design a tour intelligently, based on the interests of your audience.
– The application of USA B2B List the most relevant insights, which guarantee to reach the audience when they are most receptive to converting their interest into an acquisition.
Canvas for the Consumer Journey