-sponsored”, both have to make an effort of empathy to try to reach agreements that benefit both parties, on both sides of the coin. And, in general, in the current legislation , this premise hardly occurs, since, on the one hand, the legal text barely refers to the activity of ” Sponsorship ” and, on the other, the rights and assets offered by the events. and initiatives mobile telephone numbers australia of general interest to the sponsoring brands are scarce and, normally, they are not up-to-date nor are they in the interest of the sponsoring brands (beyond tax incentives).
These are the “points to improve” of the current sports sponsorship , according to the signatory entities of the same:
The consideration of contribution, not donation, to the amount delivered by the company
Eventually it can also be extended to contributions in products and / or services) or, in other words, that is made by invoice with its corresponding VAT and is considered as a necessary marketing contribution to achieve the business as well as the rest of contributions from marketing, or necessary expenses that are considered deductible expenses in corporate tax for companies, based on international accounting standards, IAS.
Consideration of certain investments in activating sponsorship The eventual consideration, as part of the contribution, of certain investments in the activation of the sponsorship, provided that clear criteria have been previously developed that allow the situation to be objectified as much as possible.
Better use of the fiscal instrument Giving higher deductions to companies that really promote the object of the event or initiative of general interest, and lower deductions to those that limit themselves to including “the fly” in their communication and general publicity (without the content of the same having anything that see with the objective of the event or initiative that receives the tax incentive).
Development of sponsorship programs adapted to the current situation And to the Australia Phone Number Database specific needs of the sponsoring brands, taking into account aspects such as the sponsorship objectives (both in general and in a finalist way), target audiences, sponsorship architecture, assets and rights (physical, digital, intangible, etc.), reporting system, etc.