Barbie sales accounted for Mattel $ 954.9 million in 2017. The figure has fallen compared to the $ 1.275 million recorded in 2012.
Barbie sales accounted for Mattel $ 954,900,000 during 2017.
The number has fallen from $ 1.275 million in 2012.
Lee: Barbie seeks to boost her brand with Margot Robbie as her protagonist
Mattel’s new campaign for the famous doll is called “The Dream Gap Project” and has the slogan “Close the dream gap”.
It shows a clear discourse about what girls suffer before their classmates, friends, parents … society in general, which pigeons them into social roles that are not for everyone.
The objective is to show that since they are little girls their dreams are clear and that they should not be set a limit, they want to change this social aspect.
Recall that Barbie sales represented $ 954,900,000 for Mattel during 2017. The figure has fallen compared to the $ 1,275 million registered in 2012, so the brand needs to take immediate action on this and an excellent strategy is to focus on Phone Number List marketing Social.
Campaign: The Dream Gap Project
Agency: BBDO San Francisco
Creative Director, Worldwide: David Lubars
Creative Director, SF: Matt Miller
Associate Creative Director: Adam Balogh
Associate Creative Director: Jason Moussalli
Head of Integrated Production: Algeria Phone Number List Louise Doherty
Business Affairs: Jacqueline Djanikian
Group Account Director: Kim Fredkin
Account Director: Nicole Dongara
Account Supervisor: Alex Hamill
Chief Strategy Officer: Crystal Rix
Group Strategy Director: Jessica Strode
Production Company: Slim Pictures Inc.
Director: Karen Cunningham
Executive Producer: Tom Weissferdt
Executive Producer: Catherine Finkenstaedt
Producer: Al Cooper