Colombia is the fourth country with the most cases of in the world and , the popular non-alcoholicdrink in Latin America, wants to help fight this reality. For this, the brand has decided, together with the agencies LOLA MullenLowe and MullenLowe SSP, to give a voice to people who suffer it through freestyle.
The artists of the industry Yartzi , Marithea and the Red Bull Batalla de los Gallos Valles-T world runner -up are accompanying the brand in this action that aims to respond to hate messages with rhymes New Zealand B2B Phone List and to the beat of the beat . Together they launch their message with a song that can be heard on Spotify.
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The campaign will be launched on March 26, through a live on YouTube , with broadcast on Twitch, Twitter and Facebook. There, the artists participating in the initiative will respond in real time to different comments of cyberbullying suffered by some young people on social networks.
“From Pony Malta we have Usa B2B List been working to develop attractive and reliable strategies so that children and adolescents feel safe sharing their
experiences with bullying”, says Juan Alonso Torres, Director of the portfolio of non-alcoholic brands of Bavaria. With the Beat The Bullying campaign they seek to make this problem visible and, through music and art, help young people ” to turn the matter around in a healthy and respectful way and above all, generating a measurable change in behavior.”
“This campaign became a personal effort so that children like my son do not face this problem alone,” says Guillermo Siachoque,
Creative Director of Mullenlowe SSP3. For Tomas Ostiglia, Executive Creative Director of LOLA MullenLowe, “ the right word – spoken at the right time can strike harder than hatred . You just have to see Valles-T, Yartzy and Marithea in action to understand it. Hopefully with this Pony Malta initiative we can inspire many more girls and boys to raise their voices against cyberbullying.