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Behind the campaign is the Comunica + A agency , in charge of creating

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Behind the campaign is the Comunica + A agency , in charge of creating

the 45 ″ spot along with three 30 ″ versions, while BLUR Films has been in charge of shooting it. Ogilvy Barcelona signs the FGC ‘Train of Silence’ campaign to Haiti B2B List reduce the risk of contagion by Covid-19 (FGC) has had wagons for a few days in which , within the framework of the current recommendations of the Metropolitan Transport Authority (ATM), passengers are asked to remain silent to prevent the spread of the Covid-19.

The advertising campaign, entitled ‘Tren del Silenci’ (‘Train of Silence’), has been created by Ogilvy Barcelona with one intention: to turn around the limitation of speaking and to emphasize the positive factors that the silence during the trip in those wagons .

“People who travel in these spaces can do activities that require a certain degree of concentration, such as reading, studying or working, so it is a more Haiti Business Email Database pleasant and quiet place to move, but also safer due to the recommendations of the authorities to avoid the coronavirus ”, explains Germán Milanesi, creative director of Ogilvy Barcelona.

From this reflection by the creative team, three graphics came out . One, with images of different mouths to represent the restriction of conversations; and two others, with the same format, but with images of mobiles and speakers to illustrate the absence of noise . All, with a single slogan in which the parentheses graphically represent silence: Gaudeix del (train of silence), un espai lliure de soroll – Enjoy the (train of silence), a space free of noise.

The trains on the Barcelona-Vallès, Llobregat-Anoia and Lleida-la Pobla de FGC lines have been progressively marked as spaces where silence must be maintained, without talking to other people and reducing social interaction. It is a recommendation that appeals to the solidarity of all travelers and that is added to those of traveling with the mask properly on at all times. AECOC launches the fun and thoughtful campaign #CompraConTiempo to raise consumer awareness about the crowds of Christmas shopping 2020 has made our routine change completely, but the most aggressive pandemic may come,

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