over 65 During this time of year, three of the most important days of the year for online shopping are concentrated . On November 11, Singles Day took china mobile phone number format place, and on November 27 and 30, Black Friday and Cyber Monday are celebrated , two fundamental dates for brands. To achieve the objectives set for these days, it is crucial to know what consumer behaviors are.
Although discounts mobile number in china are made on a myriad of products, many consumers take advantage of Black Friday and Cyber Monday to buy electronic devices and gadgets , so brands must prepare to launch promotions and take advantage of the demand. To help them on this path, Wavemaker has analyzed the percentage of each generation that has bought in the last year in the categories of smartphones, computers / tablets, home electronics and electronics for personal use.
Wavemaker’s LIVE Panel data, based on a global survey of nearly 400,000 people from 54 countries, reveals that the major buyers of consumer electronics and smartphones in the last year have been centennials and China Phone Number Database millennials. However, 53% of those over 65 have changed their mobile phone in this period , 43% have purchased an electronic product for the home and 45% an electronic product for personal use.
Black Friday and Cyber Monday: an opportunity to connect with those over 65
Therefore, both Black Friday and Cyber Monday are events that can also attract older generations looking to try new devices . Added to this is the fact that more and more people are choosing to make their purchases online as a result of the pandemic and a significant increase in the use of technology to connect with our loved ones.
On the other hand, it is observed that in Spain the data exceeds those registered globally in all categories, with 60% in the purchase of mobile phones (compared to 57% globally), 42% in the purchase of computers and tablets (40% global), 51% in the purchase of home electronics (50% global) and 63% in electronic products for personal use (59% global).