Despite the fact that both web design and a good off-site link building strategy are essential to climb positions in the Google ranking and, in fact, represent Greece Phone Number List two of the key pillars of SEO , content is still the king of the internet. And a modality that is booming is Branded Content , since it not only focuses on generating value or pleasing the algorithms of the search giant, but it is concerned with correctly informing, entertaining and leaving a mark on users so that they return. .
From multi-million dollar brands, such as BBVA, Red Bull and Coca Cola, to SMEs and startups on social networks, they have decided to generate a type of content that follows the line of quality above strict parameters that only intend to sell or look good with Panda. The objective that is pursued with this is to awaken the emotions of the audience , just as any high-end commercial would do, but with the difference that it is done with such subtlety that the viewer develops empathy and takes something positive out of it.
Do you know what Branded Content is?
One of the most serious problems with traditional advertising formats is that the content generators and the brands that advertised ran the risk of Usa B2B List earning a penalty from Google, due to the use of intrusive modalities to reach their audience. target. However, thanks to the approach that an experienced can give to your business model , through Branded Content, the connection with Internet users is achieved in a more organic way.
Currently, Branded Content is the best way to promote SEO positioning , connect with the general public and sell at the same time. It is a very prolific digital marketing technique that has been aimed at creating quality content by a brand to achieve notoriety. In order to achieve this objective, the first thing that is done is to define the audience to decide what topics to address and the type of content that can attract more reactions in networks and increase organic traffic on site .
What are its advantages?
In a browsing landscape in which Internet users have become more demanding regarding quality and immediacy, implementing a good Branded Content strategy is increasingly necessary. In this way, potential customers do not feel that they are being forced to consume a certain product or service, but that their preferences and needs are taken into account. In addition, these campaigns carry an important added value that helps prospects (potential customers) receive each content with advertising dyes in a much more open and entertaining way.
Another point that must be taken into account is that Branded Content is a format capable of using various types of content , not only blog entries, but many other formats that are in vogue and that have proven to be effective for build public loyalty with a brand. From the traditional articles that answer frequently asked questions from Internet users on a specific topic, to infographics, ebooks, storytelling and videos, which generate many visits and are a very powerful hook. So the advantages of Branded Content are varied and in this post we will tell you the main ones.
Attraction of new clients
Since it is one of the many marketing modalities to convert users into customers , originality and entertainment must prevail to attract the attention of each person who visits your website. If you generate a good focus, design a strategy with the support of professionals or resort to a content agency, it will not be difficult for you to attract the attention of your visitors. Remember that one of the main characteristics of Branded Content is that Internet users are interested in something you have published and stay to continue consuming , they do not look for you only for something specific.
You loyalty your brand
Attracting new customers is only the first step in the world of marketing , because, once they reach you, you must make them stay and continue to trust what you can offer them. But how do you achieve such a complex goal when there is a world of brands competing with yours? The values of Branded Content can help you , because they make your customers feel affection for your company or business and identify with you. The primary objective of such a campaign is to create close relationships with the customer .
Engagement and positioning
However, Branded Content is not only intended to attract attention , because that would imply that your customers will quickly forget you, moving on to the next entertaining content. No, the idea is to create a channel that allows you to interact with your users as a brand. You make people who care about you participate , managing not only to be groundbreaking, but you also make people feel heard and valued.
Finally, thanks to the transmission of values and the creation of entertainment products for your specific audience, you are positioning yourself much better in all your broadcast channels . Not only do you make your website blog progressively scale in search engines, but in general, everything you post generates traffic on different platforms. It is possible that, in your sector, the competition has not carried out Branded Content actions, so you will be taking a step forward.