The independent advertising agency BTOB Livebrands begins the year 2021 consolidating its presence in three sectors: pharma, mass consumption and banking. A good start for the agency, which closed 2020 by announcing its Livebrands positioning , the concept with which they define those brands that decide to humanize themselves to become useful those that cease to be present in the world to be something and act according to their Lifeblood , that soul that has allowed them to get here, thanks to their humility and honesty . The new objective of this indie agency pivots on this idea : “to help brands evolve through communication and creativity, making them more relevant, digital and alive. More Livebrands ” , explains Guillermo Lázaro, strategy director at BTOB. With this purpose in mind, they have managed to start the year with three new accounts among their client portfolio.
In the first place, BBVA, which has entrusted the agency to launch its initiative “Sharing knowledge” , a branded content, designed in an innovative format for the segment of SMEs and freelancers based on entertainment, which saw the light of the past month of October. The objective of this action Dubai Phone Number List is very clear: to help, accompany and inspire SMEs through the advice of BBVA experts, SME experts and senior experts who have been carrying out their businesses for years in a docurreality format led by the BBVA marketing team , devised by BTOB and produced by SECUOYA NEXUS. Secondly, Takeda, the Japanese company in the pharmaceutical sector that has chosen to choose BTOB in competition to accompany it in its process of digitizing the marketing area.
Finally, Ebro Foods, the first food company in Spain with such representative brands as SOS, Brillante, La Fallera, Rocío or Sundari, has relied on Fairweather and BTOB for the development of its digital and content strategy during 2021. It is the experience of this independent agency that is part of The Hub of Brands, the first collaborative phygital Usa B2B List marketing community , and its global service that combines strategy, creativity, technology and media that has made these three new collaboration agreements possible.