to focusing on everything that is still allowed. Turn the other cheek and enjoy the small and essential moments. The brand thus launches a campaign whose message transmits that lost optimism and in some cases buried to remind us how good life is .
Under the claim of Amistad APrueba DeTodo , Ron Brugal seeks to create an initiative belgium number that invites us to reinterpret the rules and get the positive side out of them, although without losing the individual responsibility that is so important at this time. And to get this positivism out of such a complex situation, Brugal has created the BOA (Official Gazette of Friendship) . It is a collaborative document that will be developed on social networks with the proposals of influencers and the consumers themselves.
To carry out this campaign, the brand has carried out a survey where users have been asked their opinion about this initiative to change perspective. More than 80% of those interviewed agree that they would like to live with a more positive attitude and live moments and experiences like those that their memory still contemplates.
“People need messages of optimism in a context in which we feel that social relationships have been greatly affected,” says Marcos de la Torre, Marketing Director at Maxxium. To which he adds that even in the worst moments, everything has its good side. “From Brugal we want to focus on the value of the power of true friendship and on everything that we can do despite the situation,” he concludes.
Tangoº has been the thinking mind of this comprehensive strategy and creativity campaign. It is made up of different messages that will show a positive and optimistic view of the restrictions imposed by the BOE. And Belgium Phone Number Database for their launch, they have also relied on influencers as their main tool as they are called “experts in real friendships.” In this way, the influencers will be in charge of proposing the creation of rules for the BOA through social networks with the only requirement that these rules do not pose a risk to true friendship.