full from confinement. These are resolved from the brand, from its positioning and brand position. Finally, the hypercontext, the recent one, which currently modifies our behavior and offers the brand new opportunities to take advantage from the field of communication, such as UK Phone Number Database List the connection that has been established between parents and children after almost 100 years living together ”, explains Lorena Garrido, from BTOB’s strategy department.
And this new work format has already seen the light. According to BTOB, the reality we live in is an inexhaustible source of inspiration for brands and is what must be worked to achieve, taking into account their purpose, position and positioning , connect with the user.
So much so that the Christmas campaign Juguettos is a clear example of how to play with hipercontexto: how to UK Phone Number Database steal an adult smile when you apply the strength of a child’s vision to reality we have lived confined. What is a “call” for those who see life as a game? A vegetable!