with the least remembered campaigns have been non-alcoholic beverages (10% on web pages and 7% on social networks), sporting goods (18% on television and 11% on social networks and pages web), despite the Czechia Business Email List fact that in these months we have done more sports than ever at home and many of these products were sold out in quarantine, and telecommunications (26% on television and 17% on web pages).
In addition, there is the particular case of supermarkets and hypermarkets, which generated a memory on television in 33% of consumers, but the percentage drops to 16% on web pages and 10% on social networks , where the content that prevails is on other sectors mentioned above.
According to the head of measurement for Nielsen Media , Maira Barcellos, these differences are due to the treatment that has been given to the pandemic in advertising by each sector: “In the quarantine we already observed how the ads that included Covid-19 In their story, they generated sympathy in the public , as their messages helped to comfort consumers when they felt most vulnerable.
And it is a trend that Czechia Business Email Database has been maintained throughout the year. The brands that have positioned themselves as part of the solution will increase their bond with consumers, which translates into trust and loyalty ”, he concluded. The difficulty of dating in 2020, narrated by Helena Bonham Carter in this Bumble spot Christmas is an ideal time for families to come together in peace and harmony while enjoying a good feast. However, this seemingly idyllic image may not be so idyllic when we are forced to answer uncomfortable – and repetitive – questions about our love life .