In 2017, header bidding will be more accessible than ever, thanks to the rapid development of the technology that enables it. printing costs with this technology, while publishers will have a higher profit margin.
Deep Learning will drive retargeting quality to new horizons According to ukmobilenumbers Juniper Research, machine learning algorithms used in programmatic advertising (to enable more efficient offers on RTB networks) are expected to generate about $ 42 billion in annual advertising revenue by 2021, up from $ 3. , 5 billion of 2016.
Deep learning – a branch of machine learning based on algorithms that attempt to model high-level abstractions in data – has made significant strides in 2016 and will be in the sights of many advertisers in 2017. Additionally, it is being used in many industries. beyond software. These algorithms are the axis of image or speech recognition, but in 2017 their use will have a great influence on programmatic advertising campaigns.
Thanks to the deep learning methods that will be used by retargeting technology providers in 2017, we will be able to predict user behavior, calculate the probability of purchase and measure the value, more precisely.
For advertisers in 2017, programmatic buying and selling powered by deep learning will drive higher conversion value and enable highly effective ad campaigns without increasing budget.
One of the issues that brands are having to internalize in recent times and that UK Phone Number Database has become one of the elements that can make (and a lot) the difference for companies in their relationship with the consumer. The idea of experience and how it has become a key element for companies and brands has been present in recent times, therefore, in all the analyzes and predictions that have been published and made.