The online gambling operator Casumo has landed in Spain with a striking advertising campaign for which it has entrusted the agency . In this fun piece, the company recovers Jose Gómez, a petanque player who 11 years ago became a phenomenon with the headline «I will Saudi Arabia Phone Number List study again; You cannot live on petanque ».
In the piece launched by , the Murcian appears as if he were a soccer star , signing for the brand, signing the contract with the “president” and proudly showing his shirt.
For the “We have come to play” campaign, the agency decided to choose a minority discipline such as petanque and a humble athlete like Jose to give a twist to the usual strategy of casinos of sponsoring football clubs and big stars.
«We have signed a beast, a crack, a mastodon, a titan . He is a true European champion who 10 years ago left everyone caught by announcing his retirement, ”says Casumo’s announcement.
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The Maltese company, which will arrive in Spain at the beginning of April, defends a new online casino model that is committed to fun, entertainment and gamification , always maintaining a responsible gaming approach in its communications.
The spot is part of the brand launch, which includes digital media, content for social networks, PR, inbound marketing actions and digital content with the claim. In addition, throughout the year AFTERSHARE will collaborate with Casumo in the development of multiple contents in different formats.
In the pre-campaign phase, the agency has worked on the creation of the Twitter profile of Jose Gómez , which has revolutionized the social network, reaching more than 30,000 likes in 48 hours in its second publication.