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During February 2021, advertising investment reached 331.7 million euros , 20% less compared to the same period of the previous year, when the registered volume was 414.5 million euros. This is revealed in the latest monthly report published by. In January, there was . Digital , which occupies the first position by volume of advertising […]
Colombia is the fourth country with the most cases of in the world and , the popular non-alcoholicdrink in Latin America, wants to help fight this reality. For this, the brand has decided, together with the agencies LOLA MullenLowe and MullenLowe SSP, to give a voice to people who suffer it […]
The food sector is witnessing a transformation process fueled by the pandemic and dominated by a general sense of uncertainty. Sales, consumer habits, the future of companies and other issues are in suspense. With the intention of answering some of the questions that most torment the sector and clarify the incipient trends, McKinsey & […]
On the morning of March 24, the first edition of the Digital Ads Forum organized by. Callao City Lights has been the place chosen to hold this event, which has been held in a hybrid format in which there have been both attendees and more than 500 Internet users who have followed the event […]
the Association of Consulting Companies in Public Relations and Communication, has announced the entry of the communication consultancy ACH as a new member of the Association. After a short period since leaving the company in 2019, the consulting firm has decided to rejoin the project. With his reincorporation, there are 28 agencies that […]
verification, has launched the IAS Academy , the world’s first accredited digital campaign verification training program for marketers . IAS Academy offers quality training to marketing professionals in the digital advertising and online media sector , through the knowledge provided by the IAS experts who teach it. The program, which […]
The independent advertising agency BTOB Livebrands begins the year 2021 consolidating its presence in three sectors: pharma, mass consumption and banking. A good start for the agency, which closed 2020 by announcing its Livebrands positioning , the concept with which they define those brands that decide to humanize themselves to […]
Spotify is the definitive app to listen to music online . Their proposal to stream music revolutionized the market in 2008 and has kept the Swedish company as the industry leader ever since. It is really very convenient to have all the potential of the internet at our disposal to […]
2020 has been an unstable year for all industries, including retail , which according to eMarketer , is set to grow in 2021. The market research company highlights that 5G, which is starting to take off, could lead to positive changes for short-term and long-term retail. As highlighted, retailers will […]