They wanted to get to know the city and experience the atmosphere on campus. Bas and Lothario devised a campaign to radiate innovation by means of AR, to get to know the city and to introduce students to the university. Do you ever get confused between the difference between AR […]
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This feedback should be taken into account to refine aspects of the work done and thus offer exactly what the audience is looking for. – Allows you to make the most of the characteristic audiovisual aspect of many of these pages. Instagram is the best example of this and has […]
So at each stage. you must have a plan that will successfully take you to the next step. Not including the appropriate links. Your photos and videos should invite the reader to visit your website. Facebook page. or a landing page created to welcome them to learn more about your […]
Measure success In addition to all of the above. using some useful tools to measure data related to social media is imperative these days. The objective is to use the information obtained to undertake future campaigns that contribute to customer loyalty. The options to do so are varied and here […]
Social networks such as Facebook. Twitter or Instagram have changed the way users share and enjoy various content and information in general. Hence their importance as platforms to achieve customer loyalty. as detailed in the following steps. SHARE: 1. Know the client and attend to their needs Today more than […]
Select the curved arrow to rotate and tilt the image the degrees you want. Search for “ruler” in the library and drag the scalable and extendable tape measure for better precision. Just no more crooked photos. Add text: If storytelling is your thing. select the photo. then choose the text […]
In the last year. The platform allows you to schedule posts. analyze the performance of the boards and obtain information about the followers of the account. SHARE: How does Tailwind work? To use this tool. you simply need to link an account on Pinterest. Tailwind is easy to use and […]
In just a few minutes you can write a post on any topic of general interest. SHARE: Before starting First. change the language of this social network to “English”. to access this function without any problem. since it is not yet available in all languages. Access Pulse Once this feature […]
Existence of content with an expiration date : the content that disappears on Snapchat has set the standard and will spread to other networks. They keep followers expectant and attentive to what is delivered daily. 6. Boost Influencer Marketing : Brands identify opinion leaders who can boost the connection with […]
through the screen: If you are looking to promote an object. narrate a story or publicize a new movie. try this tool. it is very easy to use. 1. The first step is to log into your personal account or fanpage and visit canvas facebook. Clicking on “Start with Canvas” […]
For example. publicizing a new product with a video. advertorial. or by mentioning that the company has won an award. 4. Job opportunities. A key to LinkedIn’s success lies in the job offers that are available to Internet users interested in attracting candidates or finding an opportunity and being […]
Company size. age. etc. 10. Create a LinkedIn group in your industry. Start a group on a topic relevant to. The sector to which your company belongs. And become its administrator. This way you position yourself as an intellectual leader in the industry. Forge a qualified audience and generate new […]
That call to action will have more prominence in the coming months. Tweetdeck is a platform that allows you to manage multiple Twitter accounts. to publish and schedule tweets. receive notifications. mentions or DM in the same interface. It is the indicated tool for those who manage several profiles and […]
Messaging apps Messaging applications. Discovered the potential that these can have for digital marketing . In conclusion, Some companies have started using WhatsApp. Facebook Messenger or WeChat to communicate. In conclusion, Directly with their audience. In conclusion, Which means a significant change in the way they implement customer service. Content […]
You must pay attention to the changes and learn to use them according to the product you are looking to sell and the type of audience you want to reach. According to statistics on social networks . with 4 million registered companies and more than 400 million users. LinkedIn is […]
Interesting content that generates a response from users. The community manager will have to clearly know which posts should be sponsored (and why). CC Image: frankmib6 3. Purchases directly from social networks eCommerce is nothing new in the digital world . However. transactions carried out entirely on social networks are […]
You will always recognize mistakes and correct them CC Image: momentbloom Imagine that your brand is a person. The last thing you want is for others to think you’re arrogant. A Community Manager will always recognize and correct mistakes. If they are flagged by users. you will not ignore them. […]
Many companies have a clearly defined catchment area. Whether it manifests itself in the form of cities, departments or even regions, this geographical element is both a constraint and a formidable opportunity in terms of SEO. Are you looking to reference yourself on geolocated queries? You are in the right […]
The different possible uses of the Instagram Graph API . On the one hand, studies must always be based on solid, serious and concrete sources. Explaining the methodology is essential to understand the context and use of the data, it is a guarantee of quality and credibility. You must place […]
The Community Manager The Community. In conclusion, Manager works to increase or retain their community. Intuitions are valid. but they must always be directed to satisfying needs. It measures. analyzes. segments and. above all. respects their values. In conclusion, You should always talk and not just broadcast CC Image: matrixdesigner […]
Why don’t people want to work in advertising anymore? Is it because this industry has been colonized by boring guys who have nothing to do with what we see in the television series Mad Men ? Or is it simply that the world of advertising agencies has become too small […]
In the North American country, the Amazon media account is currently controlled by several agencies. The classic media part is owned by Mindshare , while the digital division is run by Group M subsidiary MEC . It is unknown, in any case, if the result of the contest will only […]
Innovate and stay on top of new trends Social networks undergo changes continuously. which is a great challenge for those who work with them. In the trends that will mark 2017 . for example. it is already possible to notice innovative elements such as 360-degree multimedia content and real-time video […]
Learn more about this staff recruitment campaign here . The Swiss food multinational Nestlé has just sealed its “divorce” in the United States with the Zenith media agency . The company started a “pitch” in the North American country last December and has finally decided to entrust its media account […]
So much so that it is already used to recruit new staff. This is the case of the DDB Brussels agency that has launched an original staff recruitment campaign through Vine. The premise from which this campaign starts? In conclusion, That creative directors are very busy and really have very […]
I wasn’t looking for someone to evangelize how good we are at digital, but someone to invent the new chapter of how Havas Worldwide develops digital ideas, ” said Benett. “Putting myself in a new situation is going to be very beneficial for me and also for them because I […]
Soft drinks in Latin America promote the most active users of their Twitter account in their own packaging. MediaCom Banner is the new unit to focus on customers’ B2B technology needs , launched by MediaCom Worldwide through a Banner Corp alliance of WPP . Rupert Denny , former CEO of […]
