Only 53% of C-Suite executives outside the marketing department (chief customer officers and chief experience officers, for example) believe that their strategy is perfectly defined.
On the other hand, and despite the fact that the data challenge necessarily forces CMOs to have their eyes and ears wide open to recruit the best talent to their side, only 14% believe that it is a priority to attract and retain talent in these moments.
In addition, there is another Jordan Phone Number List problem: the many deficits from the branding point of view of the CMO position. In fact, less than 20% of senior marketers aspire to climb the corporate ladder to ultimately assume the position of chief marketing officer (which therefore does not seem attractive enough within their own department).
Perhaps in order to give the CMO position more “sex appeal”, its multiple burdens would have to be alleviated in some way. Not surprisingly, 60% of CEOs believe that marketing managers should have the support of third Jordan Phone Number Database parties to shape the “customer experience.” In the eyes of CEOs, CMOs should also be provided with reinforcements in the area of market research and advertising. Whether or not this is enough to add a more attractive patina to this position remains to be seen.