The made up of 19 companies and organizations in the advertising sector, today presented the In it, the industry offers the Government its collaboration to build a regulatory model that marks the future of this activity that generates in Spain a business volume of more than 18,720 million, which represents 3.5% of the entire service Japan Phone Number List sector in Spain and more than 100,000 jobs and it is a globally recognized industry of which almost 41,000 companies are part.
In a statement, the platform recalls that the new digital reality is transforming the business models of business sectors, including advertising, which is going through a moment of change.
“If we want the advertising sector to continue adding value to the Spanish economy and being an engine for generating employment, we need
regulation that allows us to continue growing “, says Lidia Sanz, general director of the Usa B2B List Spanish Association of Advertisers (aea) and spokesperson for the platform ¡Publicidad, Sí !.
The companies and associations that sign the manifesto ask the Government to open an urgent dialogue with the advertising sector to facilitate the development of a proportional, balanced and egalitarian regulatory framework.
These are, among others, the fundamental points about the advertising activity and communication that are included in the decalogue of the manifesto:
- Supports sustainability of the media.
- It is one of the most regulated sectors of Spanish society.
- Socially help the most disadvantaged groups .
- It is an engine of competitiveness that guarantees growth and the generation of value for companies.
But in order to continue exercising its decisive function in the economy and in society, they influence, the sector “needs fair legislation in a regulatory context that places it at the forefront of innovation, for which it requests an urgent dialogue from the Administration in in line with the Government’s commitment to digitization.
The Publicity, Yes! It is formed by the Association of Transformative Creativity Agencies (ACT), the Spanish Association of the Digital Economy (Adigital), the Spanish Association of Commercial Radios (AERC), the Association for Media Research (AIMC), the Association of Media Agencies ( am), Association of Information Media (AMI), Spanish Association of Advertisers (aea), Association of Advertising Film Producers (APCP), Association of Information Magazines (ARI), Association of Communication Users (AUC), Club de Creativos (c de c), Open Club of Editors (CLABE), Professional Press and Multimedia Content Association (CONEQTIA), Federation of Advertising and Communication Companies (La FEDE), Interactive Advertising Bureau Spain (IAB Spain), MEDIASET, Mobile Marketing Association Spain (MMA),