to digital advertising and that is that they are excessively expensive. This basically boils down to the fact that mainstream media depend exclusively on advertising revenue. To say that digitals do not depend on ad revenue is blatantly lying to yourself, but they are less expensive, less staffed any uk phone number and more effective infrastructures. The content of conventional media is produced by professionals, the vast majority of digital content is produced by potential consumers of the brands that use internet spaces to advertise.
The return home The management of advertising was outsourced with the appearance of advertising agencies and at that point the brands lost control of the creation process and by extension of part of its identity.
Nowadays, brands have their own digital advertising department, they invest directly in the media in which they are going to advertise, they begin to integrate their own techniques to advertising agencies that until not long ago were totally unknown by the brand. The fact that it is another tool of a marketing department allows periodic monitoring that was previously lost due to the fact of outsourcing the service. And all expenses are justified internally.
The mainstream UK Phone Number Database media have a lot of work ahead of them if they want to adapt to the new technological society. Society is no longer a mass of spectators, but consumers with individual tastes, something that the internet and technology today allow them.
Brands have perfectly understood this new generation of consumers and the channel in which they spend the most time. If the mainstream media do not want to disappear in the coming decades, they have a great challenge to face to adapt to this new society.