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COVID-19 requires that production be adapted, but for Gonzalo Urriza,

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COVID-19 requires that production be adapted, but for Gonzalo Urriza,

the Producers Association has achieved a protocol that has been shown to work . “We have been on set almost 150 people at some point and there have been no cases,” he reveals.

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Last year, the Lotteries campaign consisted of four spots that brought four us mobile number sample stories to life. This year, they are two announcements with different endings . “This year we could have done many stories, you are discarding, you are seeing which one is more appropriate, which one does not step on the red line … but it is also true that there is a budgetary issue to which you are subject and you cannot do everything you would like”, says the Head of Advertising of SELAE. When they thought about the idea, they came up with this story and its two endings, “which tell what we want to tell very well.”

“They are stories that we have all lived at some point and I believe that the campaign will connect for sure”

«Both Lotteries and agencies try to surprise and not repeat. This year came out in a more natural way because we believe that this year has mobilized society a lot and we have all been working as a team, we have felt like a society . That is why we decided to make a more collective, more choral piece », Urriza says.

“They are stories that we have all lived at some point and I believe that it will connect for sure and the stories will like everyone , ” says Fernández, who USA Phone Number Database does not doubt that this year’s Lottery campaign will be able to connect with Spaniards. “In the production process there was always someone who said ‘well it happened to me’ or ‘I know someone who happened to him'”. In that sense we believe that it will connect and we hope that it will like it, but that is always decided by the people “, says, for his part, the creative director Adidas puts Vicky Free at the helm of its global marketing department

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