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Dacia makes its “spring” cars available to everyone

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Dacia makes its “spring” cars available to everyone

Dacia Spring is the new range of the car brand, which is once again betting on electric vehicles . Taking advantage of the name, the firm decided to start the campaign and open pre-orders online on March 20, the day on which spring began. 

Dacia wants to embrace the new era of electric mobility with a car that aims to be accessible to everyone . This objective is made clear in the commercial that he has launched with the help of the  agency . The campaign has  Algeria Phone Number List  vibrant and powerful colors that convey energy and joy, emulating the feelings that the incoming season produces. 

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That philosophy of offering accessible cars is reflected in the audiovisual piece, recorded in Madrid by James F. Coton . In it you can check two different scenarios. One in which there is too much exclusivity and in Usa B2B List  which certain items or activities are not available to anyone, and another in which it is committed to inclusiveness with . 

“Some things should be accessible to everyone, like electric cars,” says Dacia’s campaign slogan. Thus, in the video we can see a girl who cannot enter the VIP area of ​​a bar and a woman who buys very expensive and exclusive headphones that no one else can have, among other situations.

The purpose of these scenes is to show that Dacia is presented as an alternative for those who seek the essential and not be discriminated against. That mythical “Mad World” sounds in the background, introducing us to a polarized and divided world, in contrast to the union that Dacia Spring achieves.

Agile, robust, spacious and equipped with a 100% electric motor with a range of 230 kilometers, 305 kilometers for urban driving; Those are the characteristics for which the new Dacia model stands out, which wants to become the most affordable electric car on the European market 

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