as common as drag and drop to define or modify what you consider most appropriate to reach your audiences, in any format or channel at each point of the process. Visualize all the points of the consumer journey and try different ways to reach them at each of those points.
Audience value tool
It was necessary to reinvent the way of analyzing audiences. With illumin, the aim is to how to get cell phone numbers for marketing help discover points of interest that allow you to better choose the content and creatives launched, giving priority to the most suitable ones to achieve a conversion. Illumin facilitates the necessary experimentation with different routes, in which the professionals check which is the best plan to invest. The goal is for the advertiser to optimize their investment by reaching out to really interested audiences at the sweet spot of their consumer journey.
Visualization of the effectiveness of the media mix
In each step of this journey, agency and advertiser professionals will see and understand USA B2B List how their investment has performed in 100% of the audience reached. The illumin platform provides the necessary insights to identify the means in which investment will be more efficient, at each point of the consumer’s journey, thus offering a greater return for the brand.
Among the advantages of illumin is its ability to make it easier for professionals to understand programmatic advertising, with the simplicity of planning with a simple “drag & drop”, together with the support of Artificial Intelligence to achieve the highest investment efficiency. In this way, the whole process will be more transparent than ever, breaking the “black box” that was mentioned before.
We recommend you access the presentation of illumin with its CEO and co-founder, Tal Hayek, supported by Seraj Bharwani, Chief Strategy Officer, one of the international reference specialists in the application of Artificial Intelligence to the field of online advertising.